How does the Web see you?

So, I went over to the MIT website for this thing they call personas and while there, I had the site generate this little picture of "how the web sees me."  The thing that puzzles me is the whole part about sports, and someone in a cometary in the UK... and a bunch of other stuff.  However, the idea is pretty cool.

I guess it searches and categorizes the results of what it finds.  So, yea, check it out and go get one for yourself!

Later,

     SteveO